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DSG Premier Partner Program

The Premier Partner Program program is designed to help accomplish three very important goals for DSG and our Premier Partners:

  1. Accelerate revenue growth for DSG and its Premier Vendor Partners,
  2. Build and enhance relationships with customers who engage with DSG at the highest level
  3. Create loyalty with DSG’s customers and our Premier Vendor Partners.

DSG Destinations is a key driver for our customers: whether it’s enjoying a memorable trip on one of our travel programs, redeeming points for a special item for a family member, or helping our customers reward their best employees, the DSG Destinations program is all about rewarding our customers for their growth with us.

DSG Destinations
DSG Destinations - Distinctive Travel

Distinctive Travel

With a target participation of 25-30 select customers, annually, these trips include premier locations like Europe, Asia, Africa, or Australia. Everything about this Destination is centered around showing DSG’s best customers a distinguished level of appreciation. *Cannot be combined with Annual DSG Plus program.
DSG Destinations - Sea & Sand

Sea & Sand

The annual DSG couples trip has become an anticipated tradition that helps a group of 100 – 150 DSG customer couples escape the Midwest winter to somewhere that warmth and sun are plentiful. With a careful balance of activities and free time, this Destination provides a wonderful environment to engage with customers.

*Cannot be combined with Annual DSG Plus program.
DSG Destinations - Sport & Adventure

Sport & Adventure

Getting outdoors and being active is part of the everyday culture in the Midwest, but when it revolves around premier locations and events it’s even better. These 2 - 3 annual Destinations for 40-50 customers each include events like the Ryder Cup and the Masters, guided fishing and hunting, destination golf, premier team sporting events, and various other outdoor adventures.
DSG Destinations - DSG Plus

DSG Plus

Customers have the option to participate in our DSG Plus rewards program. DSG Plus customers build engagement thru earning points by growing their business with DSG, which can be redeemed for their “Destination” of either merchandise or travel.

DSG customers are your customers, as well. In that way, the Premier Partner Program can create the same level of value for our participating Premier Partners as it does for DSG. Here are the participation level options with the 2021 Premier Partner Program:

DSG Premier Partner Program

DSG Destinations
Premier Partner
Program Levels

 Bronze
1.5% of annual purchases, minimum amount $7.5K		 SILVER
2% of annual purchases, minimum amount $10K		 GOLD
2.5% of annual purchases, minimum amount $15K		 PLATINUM
3% of annual purchases, minimum amount $20K

DSG Managed Co-op


Quarterly Sales Reporting

DSG Destinations Event Invites
(Travel and event cost not included)


10% Discount on Trip Attendance

Featured DSG Plus Programs
(i.e. Learn-N-Earn, Survey, or Bonus Point* Promotions)


Annual Branding on DSG Plus
Featured Branding on DSGSupply.com
Social Media Posts

Add Channel to DSG YouTube Page

Featured DYK in Customer eNewsletter

Brand Logo on Weekly Customer eNewsletter

Invitation to Annual FMS
Other Brand Awareness Opportunities
*Bonus Point promotions at 2x earn structure offered on DSGSupply.com.

Guaranteed   Subject to Availability

Mutual Benefits of Partnering

  • Personal exposure to a captive group of DSG’s best customers with travel events.
  • Intentionally managed customer incentive programs like DSG Destinations, including DSG Plus, provide documented growth versus non-participating customers.
  • Streamlined funds process ‑ DSG will manage claims in house versus handling smaller claims and credits for individual events.
  • LET'S GROW TOGETHER!

Are you ready to commit?

Then we’re ready too. Please provide the information below in our online Program Commitment Form. Once you submit the online form, we’ll review your information and contact you to verify your information. For more information, please email Kaitlin Feist, or call 605-229-3202.

Thank you for supporting DSG and your interest in being a DSG Destinations 2021 Premier Partner!

Premier Partner Program Commitment Form
DSG Destinations